Our goal: to drive profitable total revenue growth, targeting a system contribution of 70 percent by 2020.
Rezidor’s dynamic RevGen Wheel is a unique tool, designed to ensure that our RevGen engine embraces the shifting dynamics of our modern marketplace. It helps us race toward our goal as we focus on our key priorities, creating a vital, personal connection with our customers, partners, owners and team members – both offline and online.
Changing customer trends, loyalty patterns and the growing power of influencers and social media, means it is now vital for us to to be truly agile, innovative and customer focused.
Meetings, Incentives, Conferences and Events (MICE) are a crucial part of Rezidor’s business. And, despite fierce competition, we continued to see great growth opportunities in this important market segment during 2016. We introduced a range of initiatives to enhance our M&E website - and to develop our engagement with direct/indirect M&E booking channels/other revenue generation resources.
Engaging, relevant, highly impactful communications are key to our success with the ever-growing online business market. We made significant investments in our technology to offer the “one & only” digital platform - bringing our customers and hotels together.
Loyalty counts above everything! This is our passionate belief. Loyalty is the key catalyst for purpose, people and profits. But industry experts warn that without a great experience, loyalty programs are becoming less valuable to the modern customer. Loyalty is an emotion, not a transaction. Positive customer engagement has never been more important than it is today, or had a bigger impact on our bottom line.
For a wider reach
Carlson Rezidor’s global portfolio has more than 1,400 hotels in operation and under development with more than 220,000 rooms and a footprint spanning 115 countries and territories. Carlson Rezidor Hotel Group and its brands employ 90,000 people worldwide.
Yes, high design can be affordable. What started in the German port city of Bremen has now opened in Hamburg and Hannover, with plans for other cities in Germany, Austria, Switzerland and Benelux. The amoeba and lyrical shapes - from the logo to the lobby to the brightly colored lounge spaces - were dreamed up by New York designer Karim Rashid, making every prizeotel a signature brand hotel.
Like RED, it combines design with art, music and networking while striving to be sustainable, credible, user-oriented and consistent. Founder Marco Nussbaum and his team still lead the business, while Rezidor steers key strategic aspects through shareholding governance represented by Rezidor's President & CEO, Wolfgang M. Neumann.
Rezidor acquires 49% in prizeotel to enter the economy segment.
prizeotel Bern-City is the first joint project between prizeotel and Rezidor. This will be the largest hotel in Bern and is scheduled to open its doors in late 2019. The 188 room hotel will be located at the former Swiss Post headquarters at Viktoriastrasse in Bern.
Prizeotel Erfurt-City announced with direct access to new ICE-City and Erfurt Central Station (Rezidor and prizeotel announce their second joint hotel in Erfurt, Germany)
Prizeotel Hannover-City awarded with Spark Design Award